Lately, I feel a bit uncomfortable with my shopping routine, a feeling that usually overwhelms me after the sales at the shops come to an end, and my closet is exploding with clothes.

This irrational clutter is inconsistent with the ecological and moral ideology I try to live by for the last few years. The gap between the way I want to live and the way I live my life led to the decision to change the way I shop, and from now on, the only items that will get into my closet will be the ones that I purchase with deep thought and attention, so that they will serve me in the best possible way and for the longest time.

All this made me try to find a winning formula that combines – quality, chic and sane prices, and I think I found it all in the H&M studio collection.

The brand's studio collection reflects an urban environment with a hint of glam, yet it has a yearning for nature and an unpretentious way of life. The inspiration for the collection came from the urban charm and minimalism inherent in Japanese culture.

Long, flowing dresses adorned with modern prints and bright colors, relaxed tunics, knitwear with a statement are just some of the items that will help me and you adopt a more moral style, that does not harm the environment.

The collection will be presented for the first time in fashion week Paris, and will be launched in Israel and in their brand store at the TLV Fashion Mall on 1/3/2018.

price range– 79.90 ILS- 749 ILS.