This week begins the daily attack of 'hamsin', leaving me no choice but to put my closet in order and transfer my summer clothes to the front. Unlike previous years, I decided this time to take a tough approach and throw items I did not wear even once last summer, whether it's because it doesn't fit me anymore (and despite what I tell myself, they wont fit me this summer as well) or just because they did not stand the test of time.
Four hours later, my clothes in the closet were arranged like soldiers, and just waited for their turn to be selected for a walk around the city. However, despite the tremendous satisfaction I felt when I saw the pile of clothes ready to be discarded, I discovered something about myself that I did not really like – I do not know how to buy correctly, and by correctly I mean – buying items that will complete the other items in the closet so that they can do what they are meant to do – Prevent me from standing every morning In front of a closet full of clothes and complain that I have nothing to wear.
I decided to turn to the experts (my fashionista girl friends) for an urgent discussion about how to build a wardrobe accurately. The answer I received from all of them was unequivocal, that my first stage must be to invest in quality basic items, ones that will complete the look and will give it a nonchalant and attractive vibe.
As soon as I heard the words Quality & Basic, I immediately knew what I had to do – visit the local fashion label – Zucker.
Zucker is a brand that was born in order to allow the urban woman to combine quality, timelessness and precise items, that can be used season after season without having to break a saving account.
The collection is sold online only, in order to make the brand accessible to women all over the country (and abroad) and to save on brokerage costs that increase the price of the pieces.
For those of you that is now telling herself that shopping online is not for her, because you can't buy before trying the clothes first, do not worry because the brand also thought about it and found a perfect solution – Home Try on service where the items reach the customer home with a courier for measurement and payment is made only after and without obligation.
Another option is to reach one of the sales events that the brand conducts from time to time in various locations in Israel in cooperation with local designers from various fields.
This weekend for example between the 21-22 / 6, you can find the Zucker's collection, alongside with polished ceramic products of the Kahan studio in Ramot Hashavim. (for more information click on the Facebook page of the event).
Enjoy.
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